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The management of innovation and its role for the accomplishment of leadership excellence in SMEs

The management of innovation and its role for the accomplishment of leadership excellence in SMEs
Über dieses Buch
  • Art: Magisterarbeit
  • Autor: Markus Santer, Bruno Riedl
  • Abgabedatum: März 2003
  • Umfang: 231 Seiten
  • Dateigröße: 792,0 KB
  • Note: 1,0
  • Institution / Hochschule: Leopold-Franzens-Universität Innsbruck Österreich
  • ISBN (eBook): 978-3-8324-7684-7
  • ISBN (Paperback) :
    978-3-8324-7684-7 P
  • ISBN (CD) :978-3-8324-7684-7 CD
  • Sprache: Englisch
  • Prämierung:
  • Arbeit zitieren: Markus Santer, Bruno Riedl März 2003: The management of innovation and its role for the accomplishment of leadership excellence in SMEs, Hamburg: Diplomica Verlag
  • Schlagworte: Core competence, Process of innovation, Strategic, Support System, Innovation-Leadership

Magisterarbeit von Markus Santer, Bruno Riedl

Zusammenfassung:

Die aktuelle Situation auf den Märkten ist gekennzeichnet durch Hyperwettbewerb, stark verkürzte Produktlebenszyklen, immer kürzere Produkt- und Technologieentwicklungszeiten. Daraus resultiert die zunehmende Notwendigkeit auch für KMUs, auf internationalen Märkten tätig zu sein und Kernkompetenzen global zu nutzen. Vorsprung zu haben vor anderen, vor Wettbewerbern ist zweifellos von Vorteil. Im Wettlauf um Kunden und überzeugte Anhänger gewinnt doch immer der, der besser, innovativer ist.

Erfolgreiches Innovationsmanagement ist eine wesentliche Voraussetzung für überdurchschnittliche Wertsteigerung des Unternehmens, höheres Wachstum im Vergleich zu Konkurrenzunternehmen, Kundenzufriedenheit und letztendlich somit auch eine Notwendigkeit zur Zufriedenstellung aller Stakeholder.

Die eingehende Auseinandersetzung mit sowohl theoretischen Grundlagen als auch praktisch angewandten Methoden des Innovationsmanagements bildet den Ausgangspunkt für unsere Diplomarbeit. Das Ziel unserer Arbeit ist es, einerseits theoretische Einblicke in neue Konzepte des Innovationsmanagements zu geben, und andererseits auch praktische Entscheidungshilfen für kleine und mittlere Unternehmen zur Verfügung zu stellen.

Abstract:

What are the main reasons for the fact that some companies are able to produce more innovative products and services of better quality in less time for their customers compared to their competitors in a given market? Which are the most important success factors and leadership implications that make some small and medium-sized firms more innovative and more successful than others? Those have been the underlying questions that guided us, when writing this paper on the management of innovation and its role for the accomplishment of leadership excellence in small- and medium-sized enterprises (SMEs). When searching the literature of the past five years one can find a vast amount of published articles and studies on innovation and the management of innovation but only a limited number of articles dealt with the specific situation and needs of SMEs. Thus we felt that it would be helpful for leaders of this type of companies to identify a set of practicable implications and measures to be taken in order to support and foster innovation. Of course we cannot reinvent the wheel by setting completely new rules of doing business in SMEs. But what we can do here is trying to identify relevant steps helping to support innovative activities and – perhaps even more important – to sharpen the leaders’ senses for the significance of innovation to their business success.

Table of Contents:

I. INDEX OF TABLES AND FIGURES 7
II. INDEX OF ABBREVIATIONS 9
1. INTRODUCTION 10
1.1 Problem Formation 10
1.2 Goals of our work 12
1.3 Structure of our work 14
1.4 Subject of investigation: Small and Medium-Sized Enterprises 17
1.4.1 Overall situation of SMEs 17
1.4.2 Definition of SMEs 17
1.4.3 Characteristics of SMEs 19
1.4.4 Stakeholder management in SMEs 20
1.4.5 Innovation and core competences in SMEs 23
2. DEFINING INNOVATION 24
2.1 A choice of different definitions of innovation used in recent literature 24
2.2 Defining innovation in the context of our work 25
2.3 Dimensions of Innovation 25
2.3.1 Product versus Process Innovation 26
2.3.2 Radical versus Incremental Innovation 26
2.3.3 Technological versus Administrative Innovation 27
3. ANALYSIS OF THE EXTERNAL ENVIRONMENT OFINNOVATION 28
3.1 Impact of public authorities and political decisions on Innovation 29
3.1.1 Public Innovation Climate 29
3.1.2 Active participation in innovation activities 31
3.1.3 How innovative are SMEs in Europe? 32
3.2 Regional Innovation Support Systems 33
3.2.1 Identifying the Need for Regional Innovation Support Systems 35
3.2.2 Example of a Regional Innovation Support System: Upper Austria 35
3.2.2.1 Typical problems of the innovation process in SMEs 36
3.2.2.2 Regional Support Systems to improve SME innovativeness 37
3.2.2.3 Problems with innovation support systems 38
3.2.3 Implications for efficient regional SME innovation support systems 39
3.3 Territorial Efficiency & Innovative Clusters 41
3.3.1 The notion of Territorial Efficiency and its importance for SMEs 41
3.3.2 How do Industrial Clusters support SMEs commited to Innovation 44
3.4 Networking between firms 48
3.4.1 Motives for networking 49
3.4.2 Problems associated with inter-firm cooperations 50
3.4.3 Suggestions on networking between SMEs 51
3.5 The current situation in Europe – results from CIS2 53
3.5.1 Innovators: who, how many? 53
3.5.2 Output of Innovation 54
3.5.3 Innovation activities and expenditure 54
3.5.4 Why do firms innovate? 55
3.5.5 Sources of information for innovation 55
3.5.6 Innovation cooperation 56
3.5.7 Obstacles to innovation 56
4. THE INDIVIDUAL FIRM’S PERSPECTIVE 58
4.1 Leadership and Innovation 58
4.2 Leadership Excellence in SMEs 61
4.3 Strategic Management and Innovation 62
4.4 The strategy in the context of innovation 65
4.4.1 Basics of strategy 65
4.4.2 Types of innovation strategies 66
4.4.2.1 Pioneer strategy 67
4.4.2.2 Early follower strategy 67
4.4.2.3 Later-to-market strategy 67
4.5 New Innovation Management 67
4.5.1 A definition of innovation management 69
4.5.2 The main tasks of innovation management 69
4.5.3 Characteristics of innovation 72
4.5.3.1 Degree of newness 72
4.5.3.2 Insecurity 72
4.5.3.3 Complexity 73
4.5.3.4 Conflict potential 74
4.5.4 Project or process structure 75
4.5.5 The management of innovation and the organization 77
4.5.5.1 The organization dilemma 77
4.5.5.2 Organizational architecture for innovation 78
4.6 The process of innovation 80
4.6.1 The idea production phases 83
4.6.2 The idea development phases 84
4.6.3 The idea implementation phases 84
4.6.4 The phase-spanning controlling activity 84
4.6.5 Technological and market forces 84
4.7 Innovation controlling 85
4.7.1 Organization of innovation controlling 86
4.7.2 Functional innovation controlling 86
4.7.3 Project based innovation controlling 86
4.7.4 Management ratios 89
4.7.5 Performance management – controlling of soft facts 90
4.8 Technology Management 92
4.8.1 A definition of technology management 93
4.8.2 Tasks of technology management 94
4.8.3 Information and Know-How Management 96
4.8.3.1 Technology Forecast 96
4.8.3.2 Technology Monitoring 96
4.8.3.3 Technology Approval 97
4.8.4 Core competences and technology 98
5. EMPIRICAL QUALITATIVE CASE STUDIES 101
5.1 On qualitative researching 101
5.1.1 Qualitative versus quantitative research 101
5.1.2 Introduction to qualitative research and respective methods 103
5.1.3 Qualitative Research Design 106
5.1.3.1 The Stage of Reflection 106
5.1.3.2 The Stage of Planning 107
5.1.3.3 The Stage of Entry 107
5.1.3.4 The Stage of Productive Data Collection 108
5.1.3.5 The Stage of Withdrawal 108
5.1.3.6 The Stage of Writing 109
5.1.4 Extension and deepening of findings 110
5.1.5 General principles of qualitative research – a summary 111
5.2 Methodology 112
5.2.1 A short introduction to GABEK 112
5.2.2 Research Design 112
5.3 Interview Guidance 114
5.4 Participating Companies 115
5.4.1 Firm A 115
5.4.2 Firm B 115
5.4.3 Firm C 116
5.4.4 Firm D 116
5.5 GABEK Analysis 116
5.5.1 Innovation 117
5.5.2 Leadership 120
5.5.3 Customers 122
5.5.4 Ideas 124
5.5.5 Framework 126
5.5.6 Organizational Structure 128
5.5.7 Corporate Culture 129
5.5.8 Process Management 131
5.5.9 R&D 133
5.5.10 Technologies 135
5.5.11 Know-How 137
5.5.12 Know-How Transfer 139
5.5.13 Cooperations 141
5.5.14 Core Competencies 143
5.5.15 Strategy 145
5.5.16 Team 148
6. THE INNOVATION MODEL FOR SMES 150
6.1 The Leadership House 151
6.1.1 Core Task of the Company 152
6.1.2 Core Competences 152
6.1.3 Core Products and Services / Strategic Issues 153
6.1.4 Core Differentiations 154
6.1.5 Well-Being 154
6.1.6 Corporate Culture 154
6.1.7 Annual Mission Statement and Behavioural Norms 155
6.1.8 Organization and Leaders 155
6.1.9 Strategies 156
6.1.10 Corporate Image 156
6.2 Identifying Success Factors for Innovations in SMEs 157
6.2.1 Customer Orientation 158
6.2.2 Financial Resources 158
6.2.3 Human Resources 158
6.2.4 Strategic Capabilities 159
6.2.5 Identification and Development of Core Competences 159
6.2.6 Cooperation Capabilities 159
6.2.7 Capability to harvest the creative potential of employees 160
6.2.8 Creating a Corporate Culture that fosters Organizational Learning 160
6.2.9 Organizational Structure that is adaptable to change 160
6.2.10 Project and Process Management Capabilities 161
6.2.11 Implementation Capabilities 161
6.3 The Model of Innovation Success Factors for SMEs 162
7. IMPLICATIONS FOR SMES AND FINAL REMARKS 164
7.1 Implications of the innovation success factors for SMEs 164
7.1.1 Implications regarding Customer Orientation 164
7.1.2 Implications regarding Financial Resources 166
7.1.3 Implications regarding Human Resources 167
7.1.4 Implications regarding Strategy 169
7.1.5 Implications regarding Core Competences 171
7.1.6 Implications regarding Cooperation 172
7.1.7 Implications regarding Creative Potential of Employees 173
7.1.8 Implications regarding Corporate Culture 174
7.1.9 Implications regarding Organizational Structure 176
7.1.10 Implications regarding Project and Process Management 176
7.1.11 Implications regarding Implementation 177
7.2 Final Remarks 179
8. ANNEX 180
8.1 Original questionnaire used during the interviews 180
8.2 GABEK® WinRelan® expression list 190
9. REFERENCES & ADDITIONAL BIBLIOGRAPHY 207
9.1 References 207
9.2 Additional Bibliography 214
EIDESSTATTLICHE ERKLÄRUNG 229

Automatisiert erstellter Textauszug:

The lower the degree of newness and the importance of innovative products and services the more innovation controlling will be rooted in the functional department. In the face of continuous innovation efforts by different experts it is questionable whether a functional based innovation controlling achieves the goals. Nevertheless the integration of departments in the innovation process makes it possible to choose this option. Furthermore, cultural problems do not occur as the competence for controlling is not divided. The whole team of responsible people for innovation should discuss the necessity of a separate innovation controlling. Depending on the company and its features and goals an advanced functional controlling department may suite best. [...]

The most important task for the leader and his team is the internal and external analysis of the “status quo”. The classification by innovation orientation and innovation dynamic are useful but not a perfect solution. There are many other factors influencing the company and therefore a deeper analysis is needed. In the next section the effects of the decision based on internal and external analysis will be shown. The output must be a decision whether the company views innovation management more in a sense of project innovation management or process innovation management. The impact will have dramatic effects for the organisational structure. [...]

A second useful hint in terms of strategy comes from Moltke. In his opinion strategy is the advancement of the guiding thoughts according to the ever-changing conditions.92 The originally guiding thoughts are interconnected with the core competencies of the company. Whatever the company intends to do in terms of strategy the core competencies and the interconnection to the vision have to receive attention. After the consideration of the integrated nature of vision, core competencies and strategy companies have to think about the core products and services they want to offer. The aim in this context must be guided by the question how to make the customer more successful. Superior advantage for the company’s customers by using the core products and services leads inevitably to a premium position in the market. The main goal of the company, to be the leader in one or more markets, is reached by customer focus. The customer has therefore to be considered when a company is talking about strategies. [...]

Arbeit zitieren:
Markus Santer, Bruno Riedl März 2003: The management of innovation and its role for the accomplishment of leadership excellence in SMEs, Hamburg: Diplomica Verlag

Schlagworte:
Core competence, Process of innovation, Strategic, Support System, Innovation-Leadership

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