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The influence of intellectual property rights on international business

The influence of intellectual property rights on international business
Über dieses Buch
  • Art: MA-Thesis / Master
  • Autor: Michael Reber
  • Abgabedatum: November 2003
  • Umfang: 69 Seiten
  • Dateigröße: 543,5 KB
  • Note: 1,0
  • Institution / Hochschule: Hochschule für angewandte Wissenschaften - Fachhochschule München Deutschland
  • ISBN (eBook): 978-3-8324-7957-2
  • ISBN (Paperback) :
    978-3-8324-7957-2 P
  • ISBN (CD) :978-3-8324-7957-2 CD
  • Sprache: Englisch
  • Prämierung:
  • Arbeit zitieren: Reber, Michael November 2003: The influence of intellectual property rights on international business, Hamburg: Diplomica Verlag
  • Schlagworte: Patents, IPR, Trips, Intellectual Capital, Geistiges Eigentum

MA-Thesis / Master von Michael Reber

Abstract:

In recent years governments, international organisations and companies have all strengthened their activities regarding intellectual property rights (IPR). On the one hand, these activities are a response to developments in technology, politics and international business, i.e. the globalisation processes in general. On the other hand, these activities reinforce the globalisation processes. Similar to many other global trends there is a strong interdependence between cause and effect. However, it is unquestionable that IPR have become increasing important in the last few years, both on the macro and micro-economic level, and there is ample evidence to believe that this trend will accelerate in the future.

Today, and even more in the future, nobody can afford to ignore the implications of IPR, neither governments, nor management boards. Intellectual property is one of the key tools of future international business. Most international companies have already included related topics like intellectual capital or intangible assets into their business strategies. However, also governments have to recognise the growing importance of intellectual property rights. The legal framework for IPR is a considerable factor of the success of their national economies and hence the wealth of their countries.

This thesis analyses the influence of IPR on countries and companies. In addition to the economical aspects of IPR, the historical, philosophical and other factors are given due consideration. Furthermore, this work examines the chances and risks of the new IP related conditions for countries and companies, as well as suitable strategies to cope with the new requirements. Companies have to create intelligent patent strategies in order to protect their assets, to use effectively their R&D resources, and thus to stay competitive. Intellectual property can be used as shield and sword in the battle against competitors.

Table of Contents:

1. INTRODUCTION 6
2. BASICS 7
2.1 Intellectual property 7
2.2 Philosophical bases 9
2.3 History 12
2.4 Organisations, treaties and conventions 15
2.5 Statistics 20
3. INFLUENCE OF IPR ON COUNTRIES 24
3.1 General global tendencies 24
3.1.1 Globalisation: The term that polarises the world 24
3.1.2 The growing importance of information and knowledge 26
3.1.3 Global tendencies in IPR 29
3.2 Chances and threats of IPR 31
3.2.1 Motivation for IPR - supporter's arguments 38
3.2.2 Objections to IPR - opponent's arguments 40
3.2.3 Critical review of arguments 42
3.2.4 The future of IPR 46
4. INFLUENCE OF IPR ON COMPANIES 48
4.1 General tendencies of global competition 48
4.2 IPR as a weapon in international business 52
4.3 Recommendations for international companies 62
5. CONCLUSIONS 65
REFERENCES 67
List of Figures
Figure 1: World software piracy rate and lost revenues (source: BSA) 32
Figure 2: Technology area protected by one broad or several narrow patents 58
List of Tables
Table 1: Chronological overview of IPR history 13
Table 2: Patent applications 1999 - 2001 20
Table 3: Trademarks applications 1999 - 2001 21
Table 4: Varieties of plants 2001 22
Table 5: Microorganisms 2001 (Budapest Treaty) 22
Table 6: Increase of trade in IPR sensitive goods from 1990 to 1996 [%] 29
Table 7: Estimated rate of software piracy and lost revenues 32
Table 8: Intellectual capital of the 10 most valued companies 1997 50
Table 9: Intellectual capital of the 10 most valued companies 2001 50
Table 10: Advantages and disadvantages of early and late movers 56
Table 11: The 10 most valuable brands 2001 61

Arbeit zitieren:
Reber, Michael November 2003: The influence of intellectual property rights on international business, Hamburg: Diplomica Verlag

Schlagworte:
Patents, IPR, Trips, Intellectual Capital, Geistiges Eigentum

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