User Buyer Behavior in the World Wide Web

Diplomarbeit von Andera Gadeib

Inhaltsverzeichnis:

	CONTENTS
	Acknowledgment
	Contents
	Tables
	Figures
1	Introduction
1.1	Purpose of the Investigation
1.2	Statement of the Problem/Background
1.3	Research Objectives
1.4	Methodology
1.5	Assumptions
1.6	Limitations
1.7	Discussion of Terms
1.8	Organization of the Investigation
1.9	The Need for the Investigation
2	Exploring the WWW User Buyer Behavior - a Summary of Previous Surveys
2.1	GVU/Hermes 4th WWW User Survey
2.2	CommerceNet/Nielsen Internet Demographics Survey
2.3	Sociological Study by the University of Trier
3	Empirical Analysis
3.1	Goal of the Empirical Analysis
3.2	Methodology
3.2.1	Survey Design
3.2.1.1	Research Design
3.2.1.2	Data Sources
3.2.1.3	Sampling Concept
3.2.2	The Questionnaire
3.2.2.1	Questionnaire Design
3.2.2.2	First Subsection: General Characteristics of WWW Usage
3.2.2.3	Second Subsection: Product Concern Issues
3.2.2.4	Third Subsection: Classification Data/Demographics
3.2.3	Technical Implementation
4	Results and Discussion
4.1	General Demographics and Web Usage
4.1.1	Location
4.1.2	Gender
4.1.3	Age
4.1.4	Marital Status
4.1.5	Education
4.1.6	Occupation
4.1.7	Income
4.1.8	Method of Access
4.1.9	Time Spent on the Web
4.1.10	Activities on the Web
4.1.11	Sensitivity to rising costs
4.2	Attitudes Toward Web Products and Services
4.2.1	Preferred Products
4.2.2	Moderately Preferred Products
4.2.3	Moderately Unaccepted Products
4.2.4	Unaccepted Products
4.3	Attitudes Toward Purchasing Through the World Wide Web
4.3.1	Experience with Web Purchases
4.3.2	Satisfaction with Web Purchases
4.3.3	Security
4.3.4	Influence of Security Concerns
4.3.5	Total Purchase Dollars
4.4	Information Sought
4.4.1	Attitude Toward Text Product Information
4.4.2	Attitude Toward Graphic Product Information
4.5	User Profile
5	Summary, Conclusion and Recommendations for Further Study
5.1	Summary and Conclusion
5.2	Recommendations for Further Study
	Works Cited
	VERSICHERUNG
	APPENDIX

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