Mass Customisation

Diplomarbeit von Christian Lott

Inhaltsverzeichnis:

	Table of Contents (INHALTSVERZEICHNIS)
	Acknowledgements
	Table of Contents
	List of Abbreviations
	Executive Summary
1.	Introduction - Background, Rationale, Aims
2.	The Concept of Mass Customisation
2.1	History and Development
2.2	Consumers - Changing Behaviour
2.3	The Dawn of Mass Customisation
2.4	Developments within the Clothing Industry
2.5	The New Value Chain
2.6	Inherent Limitations of Mass Customisation
2.7	Decreasing Waste
3.	The Stages of Mass Customisation
3.1	Overview of Stages - Mode of Lampel and Mintzberg
3.2	Tailored Customisation
3.3	Pure Customisation
4.	Pioneers into the Field of Mass Customisation
4.1	Various Products
4.1.1	IKEA
4.1.2	BMW USA
4.1.3	National Bicycle Industrial Company, Japan
4.2	Pioneers in the Clothing Industry
4.2.1	Mass Customisation without 3D Body Scanners
4.2.1.1	‘Personal Pair’ of Levi Strauss & Co.
4.2.1.2	Second Skin Swimwear
4.2.2	Mass Customisation with 3D Body Scanners
5.	The Existing Range of Technologies for Mass Customisation
5.1	3D Body Scanners
5.1.1	Cyberware WB4	Whole Body Scanner, USA
5.1.2	The Textile/Clothing Company (TC2)
5.1.3	Tecmath GmbH & Co. KG, Germany
5.2	Concepts for Visualising the Consumer’s Designing and Decision-making Process
5.2.1	Screens
5.2.2	‘Magic Mirror’
5.2.3	Holographic Projectors
5.2.4	The Virtual Reality (VR) Design Studio
5.2.5	Point of Sale (POS)-Terminals
6.	Production, Manufacturing Process
6.1	Existing Process of Manufacturing Clothing
6.2	Neighbouring Technologies for Custom-Made Garments
6.2.1	Digital Printing
6.2.2	Electronic Embroidery
7.	Implications for Market Participants
7.1	Implications for Customers
7.2	Implications for Manufacturers
7.3	Implications for Retailers - Changes in Stores
7.4	Implications for Wholesalers
7.5	Case Study - The Custom Foot, USA
8.	Methodology
8.1	Secondary Research
8.2	Telephone Interviews
8.3	The Questionnaire - Primary Research
8.3.1	Aims
8.3.2	The Target Group
8.3.3	Piloting
8.3.4	Mailing Procedure
8.3.5	Response
9.	Results and Findings
10.	Recommendations
	Appendices
	References
	Bibliography

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