E-Learning and foreign languages
- Art: Diplomarbeit
- Autor: Andreas Meißner
- Abgabedatum: März 2002
- Umfang: 132 Seiten
- Dateigröße: 893,6 KB
- Note: 1,0
- Institution / Hochschule: Fachhochschule Bielefeld - University of Applied Sciences Deutschland
- ISBN (eBook): 978-3-8324-6446-2
-
ISBN (Paperback) :
978-3-8324-6446-2 P - ISBN (CD) :978-3-8324-6446-2 CD
- Sprache: Englisch
- Prämierung:
- Arbeit zitieren: Meißner, Andreas März 2002: E-Learning and foreign languages, Hamburg: Diplomica Verlag
- Schlagworte: Education, ICT, Internet, Product Design, Product Development
In den Warenkorb
48,00 €
Diplomarbeit von Andreas Meißner
Abstract:
Language learning software has been available on the market for a couple of years. So far the most common form of delivering the product is a CD-Rom. The Internet offers not only the possibility to deliver this product in an immaterial way, but also to add new features to it.
The goal of the thesis is to find out, which additional features an online offered language learning software must possess, to satisfy the needs of the customer. This task is part of the so called new product development process. It is a very complex process and refers to all departments of a company, even though, for a long time it has been considered to be only the job of the R & D department. But to solve the above mentioned task, the technical component, of new product development is not important. For this piece of work only the point of view of the marketing department is important, as it is their duty to observe the market expectations. Therefore this thesis only covers the first part of new product development, the opportunity identification, and partly the design.
Firstly the different environments were studied and secondary data were collected. A main part of the secondary data were delivered by a European Union study from the year 2000. This research was focused on the knowledge and habits of EU inhabitants regarding foreign languages.
After the examination of the available secondary data, the required primary data were collected, to find out how the single features satisfy the requirements of the target group. Other secondary data were delivered by pedagogical departments of universities. They researched and evaluated, from the pedagogical point of view, possible online features like e-mail, newsgroups and chats, videoconferences, downloadable video / audio files and „up to date” articles.
This thesis objective is to find out, how these possible features meet the requirements of the customer, or to be more precise of the target group. Therefore the target group had to be defined. Defined by profession, the target group consist of: Students in higher education and universities, managers and White Collar Workers.
Thanks to the secondary data, the needs of the target group are known. To obtain the required primary data, on how the possible product features satisfy the market needs, a questionnaire was designed. The interviews took place in two countries and at international courses in order to be able to consider domestic differences. The universities were: The University of Applied Science, Bielefeld, Germany and the Universidade do Minho, Braga Portugal.
The results were analysed and afterwards the few available offers, of online language learning products, were evaluated according to the obtained results. Resulting from this work one can state that there is a general positive attitude of the respondents regarding the new possible features, even though different attitude groups exist.
The features that are considered to be the most valuable and helpful ones are „ E-mail, newsgroups and Chat” and „Downloadable Video / Audio files”. At present there is not even a handful of companies, which are offering one or all of the new possible features, on the Internet. This means the entry barrier for this emerging market is still very low and that makes this market quite attractive.
Table of Contents:
| 1.) | Executive Summary | 4 |
| 2.) | Introduction | 6 |
| a.) | A General outline of the development in Europe | 6 |
| b.) | Elearning of foreign languages | 7 |
| c.) | The part of New Product Development | 8 |
| 3.) | Literature Review | 9 |
| a.) | Introduction | 9 |
| b.) | Elearning from the pedagogical point of View | 9 |
| c.) | Problems of New Product Development | 11 |
| i.) | Perceptual Mapping | 12 |
| ii.) | Customer Needs and Perceptual Mapping | 13 |
| iii.) | Factor Analysis | 13 |
| d.) | Online Features offered at the Market | 13 |
| e.) | Summary | 16 |
| 4.) | Research Methods | 17 |
| a.) | Introduction | 17 |
| b.) | Primary Data | 17 |
| i.) | General Information | 17 |
| ii.) | The Design of the Questionnaire | 18 |
| (1) | General Requirements | 18 |
| (2) | The Design Process | 19 |
| (3) | Scales and Precoding | 20 |
| c.) | Secondary Data | 22 |
| d.) | Summary | 23 |
| 5.) | Definition of the Target Group | 24 |
| a.) | Introduction | 24 |
| b.) | Selection by socio-demographic Aspects | 24 |
| c.) | Evaluation | 26 |
| 6.) | Evaluation of the Needs of Target Group | 28 |
| a.) | Introduction | 28 |
| b.) | The Strategic Dimensions | 28 |
| i.) | 1st Purposes | 28 |
| ii.) | 2nd Motives for learning a Foreign Language | 29 |
| iii.) | 3rd Judgement on Effectiveness | 29 |
| iv.) | 4th Hurdles | 30 |
| c.) | Evaluation | 31 |
| 7.) | Analysis of the importance of the value added features for the Target Group | 33 |
| a.) | Introduction | 33 |
| b.) | The Analysing Method | 34 |
| c.) | The Analysis | 34 |
| i.) | General Data | 34 |
| ii.) | Overall Result | 36 |
| iii.) | By Condensed Dimension | 37 |
| iv.) | Dimensions separated by socio-demographics and cultural Aspects | 39 |
| v.) | Distinctive characteristics | 48 |
| d.) | Results | 53 |
| e.) | Evaluation of the already available offers | 56 |
| 8.) | Conclusion | 59 |
| 9.) | Recommendations | 61 |
| 10.) | References | 63 |
| 11.) | Appendix | 64 |
| Chapter One: Introduction | 65 | |
| Chapter two: The demographic and socio-cultural Environment | 66 | |
| Chapter three: The technological environment | 96 | |
| Chapter four: The political-legal environmentin the European countries | 102 | |
| Chapter five: The political-legal environment - The European Union | 111 | |
| Chapter six: The pedagogical aspect | 115 | |
| Chapter seven: The current situation | 123 | |
| Data key & Questionnaire | 128 |
In den Warenkorb
48,00 €
Link zur Arbeit:
http://www.diplom.de/ean/9783832464462
Arbeit zitieren:
Meißner, Andreas März 2002: E-Learning and foreign languages, Hamburg: Diplomica Verlag
Schlagworte:
Education, ICT, Internet, Product Design, Product Development
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