Counterfeiting in the People´s Republic of China
Analysis of Impact, Drivers and Containment Options concerning increased Counterfeiting
- Art: Diplomarbeit
- Autor: Ulf Kramer
- Abgabedatum: März 2006
- Umfang: 118 Seiten
- Dateigröße: 937,8 KB
- Note: 1,7
- Institution / Hochschule: Friedrich-Schiller-Universität Jena Deutschland
- ISBN (eBook): 978-3-8324-9859-7
-
ISBN (Paperback) :
978-3-8324-9859-7 P - ISBN (CD) :978-3-8324-9859-7 CD
- Sprache: Englisch
- Prämierung:
- Arbeit zitieren: Kramer, Ulf März 2006: Counterfeiting in the People´s Republic of China, Hamburg: Diplomica Verlag
- Schlagworte: Produktpiraterie, Markenpiraterie, Fälschung, Markenschutz, Volksrepublik China
In den Warenkorb
68,00 €
Diplomarbeit von Ulf Kramer
Zusammenfassung:
Die Arbeit beschäftigt sich mit allen Aspekten welche Produkt- und Markenpiraterie in der VR China berühren. Es wurde insbesondere Wert auf eine klare Analyse der Situation sowie der Herkunft von Markenpiraterie gelegt. Außerdem werden die dramatischen Auswirkungen und Mögliche Abwehrstrategien vorgestellt. Dabei werden praxisnahe Möglichkeiten in den Vordergrund gestellt sowie Ansprüche an politische Entscheidungsträger formuliert.
Alle Zwischenergebnisse wurden graphisch dargestellt um Vermittlung und Präsentation für Entscheidungsträger zu vereinfachen. Zusätzlich gibt es einen besonderen Schwerpunkt auf kulturelle Aspekte der chinesischen Markenpiraterie. Einleitend werden auch positive Aspekte von Produktpiraterie erörtert. Alle Angaben sind mit aktuellen Daten hinterlegt soweit diese zugänglich sind. Hypothetische Schätzungen wurden vermieden. Es wurden ca. 150 Quelltexte ausgewertet wobei die Aktualität der Referenzliteratur beachtet wurde.
Abstract:
The paper „Counterfeiting in the People’s Republic of China“ deals with all aspects of counterfeiting in China. Special attention is drawn on analysis of impact, drivers and containment options concerning increased counterfeiting. Beside a main focus are cultural reasons for counterfeiting. Additionally the paper includes many charts and graphs to support an easy summary or presentation to others. Overall 150 sources were examined and lates numbers are included.
Although Chinas counterfeiting issue makes headlines in the economic world, only few research examined the problem in a comprehensive way. Many journalists focus on legal issues and thus mainly on the supply side of counterfeiting. Other researchers simply blame Chinas cultural heritage to be the main cause. Most papers lack a broad approach, which is inadequate regarding the magnitude and scope of Chinas counterfeiting.
The objective of the present paper is to give a comprehensive overview about counterfeiting in the People’s Republic of China. Comprehensive shall mean that all aspects of counterfeiting are subject to analysis. In the following, supportive drivers for counterfeiting Although Chinas counterfeiting issue makes headlines in the economic world, only few research examined the problem in a comprehensive way. Many journalists focus on legal issues and thus mainly on the supply side of counterfeiting. Other researchers simply blame Chinas cultural heritage to be the main cause. Most papers lack a broad approach, which is inadequate regarding the magnitude and scope of Chinas counterfeiting.
The objective of the present paper is to give a comprehensive overview about counterfeiting in the People’s Republic of China. Comprehensive shall mean that all aspects of counterfeiting are subject to analysis. In the following, supportive drivers for counterfeiting Since counterfeiting is an illicit business, quantitative approaches are limited. Additionally comprehensive quantitative research faces problems such as the high level of heterogeneity within the Chinese environment or political restrictions.
Most counterfeiting research is based on personal interviews, observations, official records and data as well as publications of interest groups. Qualitative evaluation therefore seems the more effective methodological approach. lthough the present study shows the results of quantitative research, the general methodology follows qualitative trajectories.
The structure is divided into five main parts (Chapter 3 to Chapter 7) which combine descriptive and in the following, normative research. Chapter three introduces the impact of counterfeiting to highlight the up-to-date facts and importance of the issue. Chapter 4 to 6 represent the common market structure. They systematize the study into three main categories of research: environmental (economical, legal, political), supply side („the counterfeiter”) and the demand side („consumers”). Each research category is examined towards: relevant drivers, attributes, and containment options. Chapter seven gives a final summary and analyses future prospects.
Table of Contents:
| List of Tables | iv | |
| List of Figures | v | |
| List of Abbreviations | vi | |
| 1. | Introduction and Preliminary Remarks | 1 |
| 2. | Definition and Delimitation of Relevant Terminology | 4 |
| 3. | Impact of China’s Counterfeiting Problem | 8 |
| 3.1 | Negative Impacts of Counterfeiting in China | 8 |
| 3.1.1 | Introductory Remarks | 8 |
| 3.1.2 | Costs to the Right Holder | 8 |
| 3.1.3 | Costs to Consumers and Potential Users | 11 |
| 3.1.4 | Social Costs | 12 |
| 3.2 | Positive Impacts of Counterfeiting | 14 |
| 3.2.1 | Positive Impacts to Consumers and Local Economies | 14 |
| 3.2.2 | Positive Impacts for Development and Innovation | 16 |
| 3.2.3 | Positive Impacts for China’s Political Environment | 17 |
| 3.3 | Summary of Main Impacts and Evaluation | 17 |
| 4. | Analysis of economic, legal and political environment | 18 |
| 4.1 | Insights of Contemporary China | 18 |
| 4.2 | Drivers for Counterfeiting | 19 |
| 4.2.1 | China’s Transition Process and Economic Framework | 19 |
| 4.2.2 | China’s Enforcement Institutions and Legal framework | 20 |
| 4.2.2.1 | Enforcement Institutions | 20 |
| 4.2.2.2 | Legal Framework | 25 |
| 4.2.3 | China’s Political Framework | 28 |
| 4.2.3.1 | Attitudes of the People’s Government of PRC | 28 |
| 4.2.3.2 | Local Protectionism and Development | 30 |
| 4.2.4 | Summary | 32 |
| 4.3 | Containment Options concerning Environmental Determinants | 32 |
| 4.3.1 | Extensive Legal Protection | 33 |
| 4.3.2 | Reforming China’s IPR Enforcement System | 33 |
| 4.3.3 | Improving China’s IPR Legislation | 35 |
| 4.3.4 | Lobbying and Encouraging Political Commitment | 35 |
| 4.3.5 | Summary | 37 |
| 5. | Analysis of Suppliers on the Counterfeiting Market | 38 |
| 5.1 | Attributes of China’s Counterfeiters | 38 |
| 5.2 | Drivers for Counterfeiting | 40 |
| 5.2.1 | Unawareness of Statutory Provisions | 40 |
| 5.2.2 | Financial Incentives | 41 |
| 5.2.3 | Enabling Resources and Technical Knowledge | 41 |
| 5.2.4 | Historic Insights and their Influence on the Perception of IPRs | 43 |
| 5.2.4.1 | Attitude towards the „West” | 43 |
| 5.2.4.2 | The Communist Era and the Perception of IPR | 44 |
| 5.2.5 | Cultural Traits and their Impact on Contemporary Counterfeiting | 45 |
| 5.2.5.1 | Confucianism | 45 |
| 5.2.5.2 | Collectivism and other Cultural Dimensions | 47 |
| 5.2.6 | Summary | 50 |
| 5.3 | Containment Options | 51 |
| 5.3.1 | Innovation and Constant Change of Product Attributes | 51 |
| 5.3.2 | Anti-Counterfeiting Technologies | 51 |
| 5.3.3 | Education and Deterrence of Counterfeiters | 53 |
| 5.3.4 | Securing the Value Chain | 54 |
| 5.3.5 | Co-Opting Preeminent Offenders | 55 |
| 5.3.6 | Passive Measures | 56 |
| 5.3.7 | Summary | 57 |
| 6. | Analysis of Consumers on the Counterfeiting Market | 58 |
| 6.1 | The Consumer of Counterfeited Goods | 58 |
| 6.1.1 | Introductory Remarks | 58 |
| 6.1.2 | Attributes of Chinese Consumers who Buy Counterfeits | 58 |
| 6.2 | Drivers for Counterfeiting | 61 |
| 6.2.1 | Increased Consumer Rent | 61 |
| 6.2.2 | Impact of Availability of Counterfeits on Purchase Intention | 62 |
| 6.2.3 | Cultural Traits and Consumer Behaviour | 62 |
| 6.2.4 | Sophistication of Chinese Consumers | 65 |
| 6.2.5 | Perception of Wrongdoing and Unethical Behavior | 66 |
| 6.2.6 | Anti-Big-Business Attitude | 67 |
| 6.2.7 | Novelty Seeking and Risk Avoidance | 68 |
| 6.2.8 | Summary | 69 |
| 6.3 | Containment Options | 70 |
| 6.3.1 | Matching Consumers’ Needs | 70 |
| 6.3.2 | Communication and Education | 72 |
| 6.3.3 | Summary | 75 |
| 7. | Conclusions and Outlook | 76 |
| 7.1 | Conclusions | 76 |
| 7.1.1 | Recommendations for Companies | 76 |
| 7.1.2 | Recommendations for the People’s Government of PRC | 78 |
| 7.1.3 | Recommendations for Chinese Consumers | 78 |
| 7.2 | Outlook | 79 |
| 7.3 | Concluding Remark | 80 |
| 8. | Bibliography | 81 |
| 9. | Appendix | 96 |
| A | Tables | 96 |
| B | Figures | 102 |
| D | Short interview concerning counterfeiting in the PRC | 105 |
| E | Table of Chinese terms used in the paper | 108 |
In den Warenkorb
68,00 €
Link zur Arbeit:
http://www.diplom.de/ean/9783832498597
Arbeit zitieren:
Kramer, Ulf März 2006: Counterfeiting in the People´s Republic of China, Hamburg: Diplomica Verlag
Schlagworte:
Produktpiraterie, Markenpiraterie, Fälschung, Markenschutz, Volksrepublik China
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