The Internet and the Automobile Industry
Opening new ways of selling cars
- Art: Bachelorarbeit
- Autor: Karim Al-Jamil
- Abgabedatum: Mai 2000
- Umfang: 92 Seiten
- Dateigröße: 3,5 MB
- Note: 1,1
- Institution / Hochschule: Hochschule für Wirtschaft und Recht Berlin Deutschland
- ISBN (eBook): 978-3-8324-2904-1
-
ISBN (Paperback) :
978-3-8324-2904-1 P - ISBN (CD) :978-3-8324-2904-1 CD
- Sprache: Englisch
- Prämierung:
- Arbeit zitieren: Al-Jamil, Karim Mai 2000: The Internet and the Automobile Industry, Hamburg: Diplomica Verlag
- Schlagworte: E-Commerce, Car Dealership, E-Business
In den Warenkorb
48,00 €
Bachelorarbeit von Karim Al-Jamil
Abstract:
This study will examine the issues faced by today's automobile industry with a particular emphasis on the Internet and its effects on the new car sales structure.
In order to understand the significance of the Internet in regards to the automobile business it will look at developments and trends in both areas before bringing them together.
The analysis will commence with a general overview of the Internet and E-Commerce and their implications in today's business and society before studying the effects on markets and business models with a particular focus on the retail sector. It will then examine the current use of the Internet of auto manufacturers and consumers and will continue with the investigation of the automobile market and latest developments in auto retailing. In conclusion, the study will illustrate the possible “E”-strategy for automotive manufacturers before giving a future outlook.
Since most trends and developments have their origin in the United States the data and information available is predominantly concerning the North American market.
Table of Contents:
| Abstract | ii | |
| Contents | iv | |
| 1. | Introduction | 2 |
| 2. | Internet & E-Commerce | 4 |
| 2.1 | The Internet | 5 |
| 2.2 | E-Commerce | 7 |
| 2.2.1 | Sales Information | 7 |
| 2.2.2 | Business-to-Business | 10 |
| 2.2.3 | Business-to-Consumer | 11 |
| 2.3 | E-Commerce becomes E-Business | 12 |
| 2.4 | The Internet and its Effects on Markets and Business | 14 |
| 2.5 | Effects on the Retail Business | 15 |
| 2.5.1 | The RRA - Methodology | 15 |
| 2.5.2 | The Value Chain of Retailing | 16 |
| 3. | Current Internet Use of Car Companies | 18 |
| 3.1 | Business-to-Business | 18 |
| 3.2 | Business-to-Consumer | 20 |
| 4. | The Consumer | 22 |
| 4.1 | Consumer attitude towards Internet | 23 |
| 4.2 | Internet Purchasing | 24 |
| 4.3 | Online Car Buyers | 25 |
| 5. | Automobile Market | 27 |
| 5.1 | Overview | 27 |
| 5.2 | Obstacles in the Auto industry | 28 |
| 5.3 | Industry Consolidation | 30 |
| 5.4 | The Car Industry's Dilemma | 32 |
| 5.5 | Customer Orientation | 33 |
| 6. | Auto Retailing | 34 |
| 6.1 | Traditional “Brick-and-Mortar” Dealerships | 35 |
| 6.1.1 | Issues Faced by Traditional Car Dealers | 36 |
| 6.1.2 | Car Dealer’s Online Participation | 38 |
| 6.2 | Auto Superstores | 39 |
| 6.3 | Internet Car Brokers | 41 |
| 6.3.1 | Sites Drive Consumers to Showroom | 42 |
| 6.3.2 | Cutting Dealers Out | 43 |
| 6.4 | Dealers Face Difficult Future | 44 |
| 6.5 | The Effects on Automotive Companies | 45 |
| 7. | Conclusion: E-Business Strategy for Auto Manufacturers | 47 |
| 7.1 | Internet Auto Commerce | 47 |
| 7.1.1 | Direct Selling | 49 |
| 7.1.2 | New Market Entry Method | 51 |
| 7.1.3 | Block Exemption | 52 |
| 7.2 | "E"-Selling becomes E-Business | 53 |
| 7.2.1 | Transforming the Way New Cars are Made | 53 |
| 7.2.2 | Dell Philosophy - Modular Strategy | 55 |
| 7.3 | Achieving Customer Orientation | 56 |
| 7.3.1 | Designing your Own Car | 56 |
| 7.3.2 | Customer Mining & Relationship Management | 57 |
| 8. | Future Outlook | 59 |
| Bibliography | i |
In den Warenkorb
48,00 €
Link zur Arbeit:
http://www.diplom.de/ean/9783832429041
Arbeit zitieren:
Al-Jamil, Karim Mai 2000: The Internet and the Automobile Industry, Hamburg: Diplomica Verlag
Schlagworte:
E-Commerce, Car Dealership, E-Business
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